Although many businesses use paid ads and SEO to drive traffic to their website, they are not the only strategy available to do so. The use of social media to drive traffic to your website is also a very effective approach. If you are looking for a strategy on how to use Facebook, Instagram, Twitter, or LinkedIn to drive traffic to your website, you’ve come to the right place! 

If you want to increase traffic to your website, here are the tips, best practices, and strategies to boost click-throughs from your social media pages to your website.

1. Increase your reach, engagement, and followers. 

This strategy is the basic of all steps that you need to do to drive traffic to your website. Increasing reach, engagement, and followers can help get more people to see your content which can result in social media traffic referral. 

Implementing social media best practices can help you boost these numbers. Posting content regularly and at the right time when your audience is most active, creating eye-catching, engaging visuals, and interacting with your audience through comments sections or likes are the key steps to increasing your social media presence. 

Find out the 8 Effective Ways to Grow Instagram Followers Organically

2. Know which social media platform your target audience use

It is crucial to know where you can find your target audience because that is the platform that can drive you the most traffic. For example, if you are in the technology industry, it would be a waste of time posting content on Pinterest, since most users of this platform are interested in DIY, home improvement or fashion and beauty niches. 

Depending on your niche and customer persona, you’ll be able to identify which platform is best suited for your business. Understanding each social media channel is crucial for your brand so that you’ll be able to create the right content for your target audience. 

According to Buffer, a social media scheduling tool, Facebook remains to be the top social media platform to consider for your brand with over 2.9 billion users. Followed by YouTube with 2.2 billion active users, and WhatsApp on the third spot with 2 billion users. 

However, it is still important to do your research, competitive analysis, and analyzing your audience so that you can spend your valuable time on the platform that can bring you the most traffic to your website.

3. Optimize your profile or bio

Optimizing your profiles is important in increasing your reach, engagement, and followers. Create a well-thought description with keywords related to the products or services you provide. When people go to your profile or bio, it should clearly communicate your brand’s value proposition.

Your display name, URL, username, plus a strong call to action directing them to your website all play crucial roles in optimizing your social media profile.  Make sure to place your website link to your profiles so it’s easy for them to visit your website and learn more about your business. 

Also, make sure to upload high-quality pictures and add hashtags to make you more searchable and visible to more users. 

4. Make your site content easy to share 

When someone comes across your website blog post and absolutely loves it, their tendency is to share it on their own social media accounts. Make it easier for them to do so by adding social media buttons to your blog post. Place these buttons where the reader can easily find them. You may also add the number of shares and likes your blog received to make them think that it is indeed worth sharing on their socials. 

As more and more people share your content on their own social media,  it can definitely help increase traffic to your website too. This strategy works best if you have high-quality blog content that they find informative or entertaining. 

In the same way, when you share these blog posts to your business social media pages, add a strong call to action to get more reposts and keep the strategy going. 

5. Use high-quality attractive visuals

Nothing could be more engaging than high-quality, eye-catching visuals. Want to know how? Check out these numbers:

• LinkedIn posts with images have a 98% higher comment rate on average
• Tweets that include visual content are three times more likely to get engagement
• Facebook posts with photos get more likes and comments

These creative visuals can translate detailed and complex information into engaging content that your followers will love. This type of content allows your audience to connect more with your brand. And if they like what they see, they are more likely to click on the link and this can ultimately drive traffic to your website. 

Why use social media to drive traffic to your website? 

The answer is simple, people nowadays use social media not just to connect with friends or family, but also to read news, and current events, find new products or services, get recommendations from friends, and most of all find entertainment. With billions of users all over the world, social media gives your business an unlimited opportunity to drive traffic to your website. 

Using the tips and strategies I shared in this blog, you can leverage social media platforms to turn this traffic into subscribers or even paying customers.