Want to spice up your posts and improve your social media marketing strategy? The most challenging part of running any kind of campaign is generating new social media content ideas.

Brands must have a variety of social media content ideas on hand. By consistently sharing new social media content ideas, it will keep your followers interested and always looking forward to engaging with your account. But being creative every day and delivering content across multiple platforms can be exhausting.

We’ve compiled a list of 15 social media ideas for businesses of all sizes. If you want to avoid your social media feeds becoming stale, you can mix in any of these types of posts to keep your audience engaged.

1. Create a daily, weekly, or monthly series.

Begin a series in which you can interact with your fans and followers on a regular basis. You can create a habit among your audience to look forward to seeing specific content from your brand by providing relevant content consistently.

2. Run a contest or a giveaway.

People enjoy receiving freebies!

Running an occasional contest is one of the most effective social media ideas for increasing potential follower engagement.

Ideally, the prize for your contest should be related to your brand in some way for example free products or membership. 

3. Organize an AMA

With a “ask me anything” live stream session, you can capitalize on your audience’s insatiable curiosity. If you’ve overcome obstacles or have clout in your industry, you’re probably qualified to host an AMA. Such sessions, which can range from sharing success stories to personal challenges, can be engaging for both audiences and brands.

4. Implement a social media takeover

Takeovers give someone else control of your social media accounts for a period of 24 hours. Handing over your social presence to an influencer or celebrity with a large, active audience is a great way to get your brand in front of new faces. It is also a good way to incorporate a new voice into your account if you’re running low on social media post ideas. 

5. Retweet and share 

Remember that not all of the content on your social feed has to be your own. Promoting other relevant brands, articles, and photos from your followers is a great content idea that shows you’re not just a parrot in your industry’s conversation.

Brands should strive to follow the 80/20 rule of promotion. In other words, your feeds should contain 80% entertaining and engaging content and 20% promotional content. This prevents your feed from coming across as a sales pitch.

6. Repurpose your own content

If you have a great blog post, why not make some graphics with quotes for Instagram? Or create a video based on the content to post on Facebook?

When you only share on one platform, you miss out on reaching audiences who follow you elsewhere. Beyond the original format, you should consider additional ideas for promoting each blog post or video you create on social media. For example, you can use Canva to repurpose a quote from your content into a shareable image.

Also read 5 Strategies on How Use Social Media to Drive traffic to your Website

7. Behind-the-Scenes Information

Your social media channels are ideal for displaying videos or photos of your company’s inner workings. Give followers a peek into your brand’s daily operations on occasion.

It’s always fascinating to see how products are packaged for shipping or events are organized.

8. Celebrate Holidays

There are plenty of holidays to fill your calendar when you need new content. Some examples are #NationalTriviaDay or #InternationalWomenDay.

Fun holidays are ideal for sharing relevant, timely content about your brand, product/service, and industry.

9. Create how-to’s and tutorials.

Blog posts aren’t the only place where your followers will be educated. While articles are an excellent medium for breaking down step-by-step instructions, social media can be equally effective. Popular food blog pages post Instagram videos of delectable recipes broken down into actionable steps. 

10. Create a meme

You can demonstrate your brand’s sense of humor or present your message in a fun package by participating in silly trending meme formats. While meme marketing isn’t for everyone, social media is a haven for humorous images and satire. There is definitely a time and place for memes.

11. Testimonials

Posting testimonials not only helps to build trust in your product/service, but it also encourages followers to share their own stories in the hopes of being featured as well!

12. Take advantage of hot topics

Trending topics on Twitter and Facebook provide an opportunity for brands to take advantage of timely content. While there is a limited window of opportunity for such content to be relevant, trending topic posts can generate massive traffic. This is an excellent strategy for converting followers into lifelong brand ambassadors.

13 Showcase user-generated content

Whether you launch a hashtag campaign or simply use social listening to collect and repost user content, repurposing user content is a great way to fill your content calendar while also celebrating your community.

14. Survey your audience

Polls do not have to be formal, nor do they have to be sales-related. Because social media is a conversation, be open to your followers’ feedback. I can be a good opportunity for you to learn more about your audience plus get more ideas on what to post next.

15. Infographics 

Visual storytelling allows you to communicate complex ideas quickly and easily, as well as speed up decision-making. A stunning infographic also stands out in any feed.

An infographic can help you present information in the form of an appealing visual graphic, whether it’s a study on market trends or a step-by-step guide on how to cook a recipe.